Why and How to Leave Facebook
is a Chicago-based new media artist, educator, and organizer. Briz teaches at the Marwen Foundation and the School of the Art Institute of Chicago, has shown his work internationally, and is the co-founder of the GLI.TC/H
conference. While all of that is undeniably impressive, I must say I knew Briz was a genius when I first saw, “Apple Computers
,” a powerful affront against Apple and a manifesto for the prosumer of our age. So, when Briz made “How To / Why Leave Facebook
,” a piece about leaving Facebook, I knew I should pay attention.
I recently left Facebook as well, but I was uninterested in any self-congratulatory artwork or dramatic fuck-you to the social platform. I hadn’t enjoyed my time on Facebook for a while, but Facebook had been such a large part of my life for 9 years. I don’t buy most complaints about it “not being real life,” or some useless addiction. As the largest social network in the world, Facebook is very much a part of real life, I just hadn’t felt like I was benefitting from that part of my life.
My vague discontentedness with Facebook finally reached a boiling point in light of theiremotional contagion study
. The highly controversial
academic study was recently published, and it claims that Facebook had secretly manipulated the emotional state of nearly 700,000 of its users. I understood that Facebook’s main purpose is to make advertising dollars from it’s users, but this felt excessively creepy. And as VICE News has already reported
, one of the study’s researches received funding from the Minerva initiative—helping the Pentagon study and quell social unrest—that made it all the more creepy. Yet I knew Briz would offer some insight beyond the most recent headlines.